Video Marketing: Sharing your expressions, Gestures and Stories

It is really hard to express your emotions, feelings and expression towards your best produced product in a text format; you can either use Images or use videos. Selling a product requires good marketing of it e.g. if you are making phone calls to advertise your product, you would have prepared a script or guidelines on how to handle clients in good mood or when they are frustrated. You will use interactive techniques consistently during communication with them. Still after spending hours of calls you might find various clients not satisfied.

Videos are most effective form of marketing because it is highest form of interactive material, it expresses whatever you would like such as facial expressions, gestures etc. You can involve funny characters to amuse clients while watching the advertisement of your products. You can introduce your products in a story, horror, song or any other form by using videos. All this stuff definitely is what directly speaks to customers itself without you having to spend any time with them. It also can be extremely cost effective. Just use any good camera phone and make a video about your product and there you go. Nothing else needed.

 To give you an example, Andrew Angus a business man tried to market his alternative fuel business by using video. The usefulness and benefits of videos revealed so amazingly to him that he left aside his fuel business and started a video marketing company called “Switch Video” They produce now video content for their clients such as demonstrating how the problems of customers can be resolved by using their client’s products and so on.

According to Angus, videos increases the time customers spend on your website and their interaction, according to his view,

“Most people leave a website within eight seconds..If the site has a video, though, they’ll stay two minutes longer. They’re actually engaging more with your content. It’s a huge benefit.”

So definitely videos are one of the most effective forms of marketing to bring more traffic to your site and increase your selling.