The glamour and love for Jewels goes back to thousands of years. And today it has spread all around the world like a sweat smell. Fashion industry has stretched out its limits to an unbelievable level and changed the way people shop for products. They would go for those products which look glamorous and charming. It has increased the market activity to the great extent. More and more charming products are being developed on daily bases because of the customers’ demand.
Today internet has become an important resource for both jewelry suppliers and retailers. The trend for online jewelry shopping has been increasing for the past decades. In 2006 US market reached upto $2.45 billion from online jewelry shopping. From $63 billion jewelry industry sales, 3.9% sales were online. In 2011 these sales were increased by 12% as compared to the previous year according to reports. This indicated a high rise in online shopping for Jewellery.
There are many reasons why people would prefer to choose internet jewellery shopping. First of all, you do not need to visit any shopping mall physically. It’s all the comfort of sitting at home, have a cup of coffee and enjoy browsing the net. Internet is a resource for rich information covering almost each and every thing. It is difficult for a person to visit any mall and figure out which kind of jewellery is better and is most preferred by customers. The owner of the shop would not be neutral in most cases and will try to sale his product. On the other hand with just few clicks on internet you can find out huge amount of information regarding jewelry. There are lots of reviews by other customers present along with pros and cons.
Another benefit of online Jewellery stores is the low cost. Because they don’t have to maintain physical stores and cover all the associated costs so they can offer discounted prices. Besides detailed information customers can view large variety of products and obtain relevant information quickly. Another huge benefit comes from social media, new products and promotions can be spread around to millions on people worldwide which plays very important role in increasing sales.
With all these factors in mind, it is important to note that besides hosting jewellery items on your site, the important goal is to retain customers on your site. It takes just few seconds to let go customers or have them browse your site pleasurably. The design and features of your website should be matched according to the charm and glamour of jewelry products. Similarly, more focus should be given on presentation of products and especially when customers view product in detail. If you are using any eCommerce platform such as Magento, you will find great Magento templates designed for jewelry products. They already include required features such as product zoomer for viewing product images in detail, Home page banners with multiple effects which can incite customers’ interest in browsing and many more.
These increasing internet shopping trends clearly indicate the value and need for continues progress in hosting a customer satisfying eCommerce store.